26% still willing to pay premium for green products

Veka has commissioned a second consumer survey that asked whether homeowners are prepared to pay more for sustainable windows and doors.

In February 2022, Veka’s first survey of 2,000 UK homeowners revealed that while the majority were not prepared to do so, 31% would be happy to invest in more sustainable products.

Nine months later, Veka’s latest report shows that 75% of respondents still consider sustainable windows and doors to be important, and 26% are willing to pay more for recycled products, a reduction of 5%.

According to Veka, when it comes to installation process and/or removal of old products, more conversations are now taking place between homeowners and installers. Back in February just 20% of those that had new windows and doors fitted discussed sustainability, whilst in October, this increased to 37%.

A total of 76% of respondents said that sustainability is important when it comes to their homes in general, and 49% of those people are concerned about the impact on the environment.

Veka commercial director, Tim Taylor, said: “The results are not surprising to me, I totally agree and strongly believe that systems houses have a huge part to play when it comes to sustainability. It has always been a priority for Veka to support our fabricators and installers getting these messages across to homeowners, which is why each year we publish a UK specific CSR report.

“Our research once again shows that homeowners believe that sustainability should be a given, which is why they are reluctant to pay a premium for the privilege. At Veka we don’t believe in eco-ranges, we believe that every product we produce should be manufactured in as sustainable and ethical a manner as possible.”

Working in partnership with Veka Recycling, Veka included the highest percentage of recycled content ever recorded – 33% – in September 2022.

The average for 2021 was 19%, with the year-to-date average for 2022 raising substantially to 29%.