25 Years in business with Ultraframe

L-D: Josh Ward, Dean Ward, Julian Slade (Ultraframe CEO), Andy Berrington, Mick Rowley (Ultraframe).
L-D: Josh Ward, Dean Ward, Julian Slade (Ultraframe CEO), Andy Berrington, Mick Rowley (Ultraframe).

The senior management team at Premier Frames has celebrated their 25th anniversary with a visit to their main supplier, Ultraframe. The Leicester-based company has fabricated over 40,000 Ultraframe roofs since it opened its doors in 1998.

The company is said to be one of Ultraframe’s largest and most dynamic fabricators, manufacturing the full suite of Ultraframe products, along with aluminium windows and doors through sister company Innovation Aluminium, and covering most of the UK.

Founder Dean Ward and directors Josh Ward and Andy Berrington have worked closely with Ultraframe to take the Premier Frames business from strength to strength across the years.

Dean said: “We began life as a small roof only fabricator in a tiny back street unit in Leicester. With a very hands-on approach and experience in conservatory, design, fabrication, and installation we quickly set about becoming the ‘go to’ expert Ultraframe trade fabricator in the East Midlands area. Providing exceptional service and support to local installers initially was key in developing a strong footing to then be able to expand the business into other areas.

“We have seen so many changes and challenges over the years, and working closely with an agile and innovative supplier such as Ultraframe has meant that we have been able to meet the expectations of installers and homeowners. This is more important than ever today with the demands of both parties changing rapidly.”

The team at Premier Frames believes that Ultraframe’s hup! building system offers a fantastic new opportunity to fabricators and installers.

Sales director, Andy Berrington, said: “Homeowners are now realising the benefits of off-site constructed products and we are delighted to be partnering with Ultraframe to lead the way in this lucrative new market sector by offering the hup! building system.

“We are finding that once installers have experienced the incredible speed and efficiency of a hup! build they are coming back for more every time and as we all know there is no better accolade than repeat orders. hup! really does make anything possible – from modern conservatories through to orangeries and extensions with any choice of Ultraframe roof. We have always embraced change by offering the latest technology and this has been demonstrated most recently by our expansion into a one-stop-shop for hup!”

Head of fabrication and trade intermediary sales for Ultraframe, Mick Rowley, said: “Ultraframe is extremely proud to have partnered with Premier Frames.

“Their dedication to offering their customers the latest technology is aptly demonstrated by their commitment to hup!. As our leading hup! trade partner they have really embraced the system and are leading the pack on sales. They offer huge amounts of experience along with excellent friendly service and it is no surprise to see them continuing to grow after such a long time in business.”