New appointment for WarmCore

Andrew Charlesworth
Andrew Charlesworth

Andrew Charlesworth, the previous technical director for Kömmerling in the UK, has been promoted to the new role of director of global category management for WarmCore.

This move will see a renewed focus on the aluminium/PVC hybrid system that includes casement, flush and tilt and turn windows, along with feature-rich patio and bi-folding doors.

WarmCore is a product platform that’s been designed to accommodate triple glazing right from the outset. Windows can achieve 1.3 (W/m2K) double glazed and down to 0.80 (W/m2K) triple glazed as standard with 44mm units.

Residential, double, patio and bi-folding doors also provide impressive thermal insulating properties, 1.4 (W/m2K) double glazed and down to 1.0 (W/m2K) triple glazed, again as standard with 44mm units.

WarmCore is offered as a premium product and boasts premium, bespoke hardware and foil lamination options. It is reported to have generated considerable interest from Australia, Italy, Spain and even Chile and will be showcased at Fensterbau in March 2024 through five different product displays.

Supporting this renewed focus is a new range of literature for WarmCore windows, patio and bi-folding doors with POS materials to follow imminently. A new website is being built for WarmCore and there will be a dedicated social media platform launched at Fensterbau too.

From a UK perspective, there will also be an integrated advertising and direct marketing campaign commencing from March onwards.

Andrew Charlesworth commented: “This is a hugely exciting and important role for Kömmerling and Profine. While I will have an international perspective for WarmCore, I do believe that 2024 will be pivotal for this product platform in the UK as we look to ignite considerable interest from existing Kömmerling customers and also those from the wider aluminium sector.’