Veka wins G24 Promotional Campaign of the Year
Veka claimed Promotional Campaign of the Year at the G24 Awards, for the marketing campaign that introduced the Omnia suite to the UK market.
Omnia, which was also nominated for Product of the Year, was initially launched at Fensterbau in March, before being introduced to the UK in April.
Veka’s marketing team crafted a comprehensive strategy to effectively introduce Omnia to both industry professionals and consumers through a mix of digital and traditional marketing methods.
The campaign highlighted Omnia’s cutting-edge features, emphasising its sustainability, innovative design, and adaptability for future market demands.
The campaign’s messaging was designed to resonate with eco-conscious consumers and businesses, portraying Omnia as the perfect solution for a greener future and Veka’s commitment to innovation.
Jessica Cooper, marketing director at Veka, commented: “The G Awards is the pinnacle of recognition in the glass and glazing industry, so to be acknowledged for a campaign we worked tirelessly on is truly rewarding.
“At Veka, we pride ourselves on pushing the boundaries of innovation and sustainability and the marketing campaign for Omnia encompassed that perfectly which is a testament to all involved.”
