BiGG launches The IGu Club
Coventry-based Blinds in Glass Group has switched on its £75,000 brand new standard toughened glass IGU production facility, reportedly manufacturing 103 units in its first week.
This investment has allowed BiGG to add to its existing range of products which includes integral blinds, glass roofs and composite doors.
BiGG managing director, Ian Woolley, says he is focusing purely on producing a quality IGU, eliminating product performance issues that were increasingly causing his customers problems.
While many IGU manufacturers are said to compete solely on price – thereby compromising quality – Ian adds that he perceived ‘a real hunger’ from window companies wanting to concentrate on quality first and foremost, with price reflecting that quality.
As a result, he says he has created an IGU brand that has ‘stuck to its guns on performance’, even if that meant being more expensive.
“We deliver to window companies all over the country, and everywhere we were being told the same story – that they were being let down consistently by their standard IGU supplier,” commented Ian.
“Whether it was the level of service, substandard product or scratched glazing, poor IGU supply was negatively impacting their business. The conversations grew into an almost club like environment, in which discussions evolved into what we saw as a gaping opportunity to put together a solution – one that would give our customers that reassurance and reliability that was sorely missing. It is from this that the IGu Club arose, driven by a universal change needed for standard IGUs.”
The new 3,000ft2 production facility has been opened at the company’s main head office near Coventry. The company’s commercial focus is on supplying its customers who understand the importance of striving for quality in the supply chain, rather than dealing with the constant headaches caused by substandard products. To this end, BiGG focuses on existing customers who are part of its IGu Club.
“The ethos behind The IGu Club is so simple, yet the hunger for it is palpable,” continued Ian. “We promise our club members that we will turn up on time, with units which have no scratches and leave no debris. And it is a reflection on the service we demand of our own suppliers.
“Our toughened glass is supplied by Toughglaze in Bedford, with whom we can guarantee a delivery rate of 98.5% – our same expectations are passed on to our own customer base, and it keeps everyone focused on what is important throughout the supply chain.”
Ian concluded that driving up standards, ‘the urge to be the best, not just that little bit better’, is the ethos behind all brands within the Blinds in Glass Group. Which is why, alongside Toughglaze, the company is dedicated to suppliers with a similar mindset – including Saint Gobain, Swisspacer, DGS Group and Kommerling.