500 firms now using Tommy Trinder

Chris Brunsdon
Chris Brunsdon

“Let’s face it, turning up to sell windows with a pad and pen no longer cuts it,” said Tommy Trinder CEO, Chris Brunsdon. “Homeowners expect more. They want to see exactly what they are getting; they want to try before they buy. And Tommy Trinder is proving to be the tool for the job.”

According to Chris, Tommy Trinder has established itself as go to app for installers looking to add ‘zip’ to their sales process. The company says that 500 customers are using the software, from one-man bands to nationals, located all over the UK.

The firm’s patented Framepoint technology allows users to free draw PVC-U, aluminium and timber windows and doors with a finger or mouse, just like sketching on a pad. It’s designed to be easy to chop-and-change ironmongery, colour, and bar options until the homeowner is happy. It allows installers to show clients how their new windows and doors will look in situ.

“We’re on a mission to put the fun back into selling windows!” says Chris. “Tommy makes it super simple to wow customers, even if you’re a dinosaur with computers. And in a demanding market, it’s ever more important to have an edge, something to impress clients and keep those conversion rates up.”

The value of work quoted by installers on Tommy Trinder is said to be on the rise too. The company claims that an ‘eye-watering’ £1.8billion of quotes were prepared for homeowners via the platform in 2023, up 60% on 2022. High average quote values are also a feature with quote values climbing towards £7,400 over the last six months.

“We are seeing premium materials making significant market gains; aluminium and timber combined now account for around half of everything quoted by installers,” said Chris. “And when it comes to PVC-U, Tommy subscribers are managing to get a bit more on every job by routinely showing off value-added features such as foils, dual colours, dummy vents, mechanical joints, flush casements, dummy peg-stays and surface mounted bars in a visual and compelling way.”

The firm reports that more than 10,000 homeowners receive a quote generated by Tommy Trinder every month and, notably, around half of them are provided with visualisations to accompany their quote.

“Homeowners are expecting a more complete buying experience and the makeover tool, where installers provide a mock-up to the homeowner of their new windows in situ, is becoming a standard part of the quoting process,” said Chris.