29% increase in consumer enquiries

Leads 2 Trade, the provider of double qualified sales leads for companies operating in the home improvement industry, has reported a big rise in customer interest in double glazing for the last few months when compared to this time last year.

Leads 2 Trade saw a 29% increase in customer interest and a 41% increase in the number of appointments booked for their installers in the same period.

Andy Royle, co-founder and director of the Stockport-based company, commented: “Consumer interest is still high despite the cost-of-living crisis, and these results should give installers confidence.

“Both a 29% increase in turning customer enquiries into business and a 41% increase in appointments arranged for our members means that it’s far from doom and gloom. With windows and doors being vulnerable places for heat to escape, homeowners have understandably been looking at upgrading them to help keep their energy bills down.

“Installers are not getting as many leads from their self-generating efforts and with order and quote books drying up we are seeing more installers joining our network.”

Leads 2 Trade provides double qualified leads and offers a ‘no pitch no fee,’ which means installers only pay for the lead if they sit and pitch it.

Andy added: “In terms of enquiries and leads, double glazing has been very consistent and high-ticket items such as conservatory roofs haven’t really shown any signs of slowing down. We are not far off seeing the pre-covid levels of 2019 which is hugely positive.

“That’s good news for installers and they must take advantage, particularly as 80% of our leads are now pre-booked appointments because it reduces no shows and is more cost effective, typically achieving a 1:3 conversion to sale with a cost of sale as low as 8%.”