The future is innovation

Ian Glenister
Ian Glenister

As the industry continues to weather turbulent times, delivering on your customers’ needs remains a priority. Here, DoorCo’s technical and sales manager, Ian Glenister, explains why innovation has to be at the heart of driving the industry forward.

Innovation plays a key role in how we run the DoorCo business; staying still and stagnant simply isn’t an option for us.

We are constantly investing our time and resources into developing something new for our customers; it’s a tough market out there and they need the very best offering to help them win business. As we head into 2024, DoorCo will be bringing so much innovation to the market that in order to get all these messages out effectively we recently had our very first Innovation Week takeover on LinkedIn.

During the week we previewed new doors, designs, glass and colour options, components and technology, as well as announcements about new people joining the DoorCo team. One of those announcements was the much anticipated, all-new Gripcore slab.

More from Gripcore

Version two of Gripcore, which will be available for order in January 2024, has a revolutionary new core, having evolved into a hybrid timber-foam core that is stronger, more secure and more thermally efficient than solid timber core counterparts.

The futureproof engineering of the new product is designed to deliver elite home security and comply with 2025 regulations and beyond.

We pride ourselves on keeping our finger on the pulse of what’s changing in the industry. With the energy efficiency of UK homes under scrutiny and the resulting changes in U-value requirements for building regulations due in 2025, we reviewed the efficiency of Gripcore to ensure our leading premium door slab was future-proofed to meet the new regulations.

The core now comprises layers of both PIR foam and HDF plywood, compressed between two sheets of aluminium. The combination of foam and wood provides enhanced thermal capabilities and impressive strength, whilst the aluminium acts as a vital layer for protecting against moisture infiltration.

It’s then finished with an additional sheet of exterior grade plywood and of course, our signature GRP skins complete the design for flawless correlation with the core. When you bring all the elements together, you’re presented with a one-of-a-kind, premium slab that delivers a low centre pane U-value of just 0.8.

Gripcore has always been our premium slab offering. This new version delivers something totally unique thanks to its high-quality and one-of-a-kind composition. It is the product that offers all the USPs that any homeowner could be looking for – stability, weather resistance, strength and style.

The initial feedback from customers so far has been extremely positive. Our network of fabricators is excited to be able to offer such a high-quality product in their composite door portfolio. Gripcore’s unique core is an industry-first and we’re ready to support our customers in bringing it to market with a brand-new brochure featuring a fresh new range of colours which really help bring an already impressive product to life, even more so for the end consumer.

Innovate to differentiate

It’s easy to recognise that in order to stand out from the crowd you need to do something different, but actions speak louder than words.

We have recognised a gap in the market and have worked hard behind the scenes to launch what we believe to be a game changer for the composite door market. Our continued product innovation is what sets us apart from our competitors. It may be a tough market, but we remain committed to focussing on delivering innovative and relevant products to support our customer’s needs.

The Gripcore 2.0 will be available for order directly from DoorCo from January 2024.