Stability in an uncertain market
The dynamics of the fenestration market are in constant state of flux, as we see with recent acquisitions and ownership changes reshaping the landscape whilst the conditions for many remain turbulent and uncertain.
However, supply consistency and stability along with customer empathy and intimacy, has always been a priority for Total Hardware and the company says that this remains central to how it supports customers on a daily basis through these challenging market conditions, preparing for growth with new products and ranges and for market return.
In over two decades, Total has grown into one of the most established names in the hardware sector. What is constant and unchanging during that time, according to the company, is a consistent commitment to service.
Based on experience, Total says that customers feel they can depend on it as a business, not just today but for the market developments and fluctuations ahead. That confidence is said to come from the customer relationships and the way the business is structured, combining long-term stability and dependability with a personal, hands-on approach.
Total adds that the combination of scale whilst maintaining customer intimacy defines how it works closely with fabricator partners. At Total, the strategy is to deliver the capacity, scale and product range of a major manufacturing stockist, yet every customer still has a direct access relationship with the directors and the wider experienced internal support teams who understand their challenges and are committed to supporting them.
Continued growth over the years reflects the success of this model. At the start of 2025, Total moved into new premises, doubling previous capacity and providing an infrastructure to support continued business growth and facilitate new ranges.
But growth has never been about size for its own sake, it has always been about ensuring that the quality of service, support and product range offered remains at the highest level for customers.
As people are central to the approach, so Total has strengthened its team, bringing in individuals with decades of industry knowledge and fabricator experience. According to Total, their insight adds real empathy and value to the customer experience ensuring that at every interaction, they are speaking to someone who truly understands their business needs.
Product range is a crucial factor with Total offering one of the widest selections of hardware available with depth in each range, meeting requirements from standard applications through to premium solutions across all major profile systems.
The product portfolio includes leading hardware brands, juxtaposed with an extensive and growing portfolio of own in-house designed and developed product lines that improve ease of fabrication and enhance the finished door or window product.
The Superior 25 stainless steel collection, the Duration range of friction stays and window locks, the Quantum range of premium hardware, and the latest addition, the Apex high-performance hardware suite, are all examples of how in-house design and manufacture provide products with durability, quality and market opportunity.
Total says that every one of these collections is created in-house to enhance fabricators competitive advantage in winning new business and enhancing the finished glazing product.
Behind that product choice is a supply chain designed around certainty. In maintaining high stock levels across the complete range and from all hardware partners, Total operates a ‘just in case’ model as opposed to a ‘just in time’ model.
Long term, this strategy means satisfied customers which equals greater customer retention. This approach, says Total – supported by rapid turnaround from order to despatch and reliable next-day delivery nationwide – offers customers the confidence to plan and operate their schedule, on time and satisfy their customers. In today’s competitive market, that certainty and reliability makes for a winning difference.
