New year, new opportunities for installers
Glazerite UK Group marketing manager, Michelle Wright, highlights how the leading trade fabricator will support installers into 2024 and beyond.
With external factors making for difficult times, achieving success this year might feel challenging. As a fabricator-partner, we are focused on how we can best support our installers and help them to stand out in a fiercely competitive market.
Product choice
Having a range of products to choose from strongly appeals to today’s increasingly discerning homeowners. At Glazerite, our comprehensive range covers the breadth of Veka, Halo, the Residence Collection, and now the 2500 and 2800 system from Deceuninck.
By constantly evolving and adapting our already extensive portfolio, our installers have access to a range of colours, styles, and price points, all backed up with excellent U-values, Secured by Design accreditation, and our 10-year guarantee for a high-quality product.
For homeowners on the hunt for a new door, our DoorCo range is equally as impressive, and one we are adding to this year. Our composite offering is further bolstered by our decision to make Ultion Sweet standard on our doors, enabling our installers to win over customers looking for attractive hardware that combines aesthetics, durability, and security.
Added value solutions
Having lots of different products to offer your end customer is one thing; sharing that in the right way is another. Showcasing your business to potential customers is key and helping our installers increase brand awareness using marketing is an important part of our overall offering.
Our in-house marketing team works with installers in a range of ways, from sharing tips and ideas on how to maximise their marketing in their local market, to supporting with brochures, social media content, and the creation of a tailored website.
It’s an offering we’ve calculated is worth more than £5,000 to those installers currently utilising it and this year we’re continuing to invest heavily in resources and tools to further strengthen our marketing support packages.
Supportive suppliers
From products and extended warranties to marketing, our entire offering is designed to help our installers stand out from their competitors.
Working closely with our suppliers means we can continue to deliver a high-quality portfolio and ensure our products continue to hit the spot on the areas that matter to the end customer, from innovation and quality to sustainable materials.
One recent example is our collaboration with Brisant Secure to design and manufacture a patio handle that could seamlessly integrate with existing door furniture, while offering unparalleled weather resistance.
The joint product development partnership resulted in the Sweet patio handle; the perfect example of how working together with a key supplier means we can meet the needs of our installers and their own customers.
Differentiated support
We tailor our support to suit each individual installer. That could mean technical advice for commercial installers on designs, regulations, and planning requirements to fabricating non-standard jobs, or reflecting changing end customer tastes and trends for those installers focusing on the residential market.
With conditions making it difficult to continue with in-house fabrication, one area we are supporting increasingly is helping fabricator-installer businesses move to installer-only models. By advising on areas some businesses might not have resources in, such as HR, IT, and marketing, and becoming their fabricator of choice, we help make the transition a smooth process.
Whatever is on the horizon, we’re here to support every type of installer, with a tailored approach that sets them apart and helps them stand out in their market.