Total brand package
The Residence Collection launched a number of engineered doors at this year’s FIT Show, and on Tuesday night the stand was also graced by Jamie B and a waitress service with canapes and drinks.
There were both contemporary and traditional entrance doors on show, with the addition of a strawberries and cream inspired panel door. French doors were shown in the popular Painswick finish in R9, while R2 showcased a contemporary inward opening balcony door with side lights and with architectural inspired reinforcement mullions.
R2, R7 and R9 were also all on full display, representing both mechanical jointing and Timberweld options. With a stand split into four living areas each product was presented in a different environment, with both heritage and contemporary influences.
The stand was busy throughout the show and, with a central bar area, customers both new and existing were able to spend time with The Residence Collection team and to find out more about the total brand package for installers. Conservation areas were also a main topic of discussion as was the integration of shared profiles and beads throughout the systems.
Sarah Hitchings, sales and marketing director of The Residence Collection, said: “With the new range of engineered doors, we believe that the premium panel door market has the opportunity to take back share from composites through clever design, a wider range of sizes and long-term product performance.”