Is your marketing support due an upgrade?
When it comes to digital marketing, it’s vital not to get left behind. And installers who want to get ahead should start with their suppliers, explains Quickslide’s Tom Swallow.
Anyone who works in the fenestration industry can tell you the sector has always been innovative when it comes to adopting new technology. Whether it’s developing the latest products to attract customers or meet strict new regulations on thermal performance, or implementing efficient systems to streamline production, if you don’t stay ahead in the development game then you’re already behind the curve. The same applies to digital marketing.
“Without marketing, no one would know about our products, simple as,” says Quickslide’s sales director, Tom Swallow. “That’s why we don’t just supply our partners with the products they want, but also the business and marketing support they need to sell them.
“We’re dedicated to ensuring installers can adopt the most up-to-date digital tools and skills available, as easily and simply as possible.
“We support our partners every step of the way,” continues Tom. “It wouldn’t make any sense not to. We know not all installers are able to implement and maintain sophisticated digital marketing software. But we can, and we can share it with our partners so that we all benefit.”
‘Ready-made’ digital marketing
Quickslide complemented the launch of its enhanced Legacy VS heritage sash – with its new slim midrail, timber-look joints and refined run-through sash horns – with Legacy On-Screen, an online digital ‘visualiser’ tool that installers can host on their websites, but which is entirely supported, updated and maintained by Quickslide.
It’s essentially a ready-made web page, which integrates seamlessly with Quickslide’s trade partners’ own websites and means customers can explore the Legacy range online via an installer’s website, shown off to its best advantage, without the installer having to lift a finger.
This includes 360° product images, including feature details, plus colour, hardware and glass options. It also hosts the latest technical specs such as U-values and energy ratings, an extensive photo gallery and even informative videos, including a peek behind the scenes of production.
“Legacy On-Screen contains everything a customer might want to know and more, and it’s continuously updated with new information, images etc. as we progress,” says Tom. “It can be hard as an installer to ‘sell’ features such as trickle vents, the deep bottom rail, and even the easy-clean slide and tilt function! This web tool cuts across that, showing all Legacy’s features off.
“And it’s a great example of what leading from the top can do. We can share this tool, and all it contains, with our installers, so that they can market Legacy to the best of its ability with ease. Any interested installer can call us today and we really do mean it when we say we’ll do the rest.”
One-stop sales solution
More than that, Legacy On-Screen gives partners access to everything they need to make a sale through one platform, with the option to upgrade the tool by adding a dedicated lead generator and CRM system.
“The innovative upgrade tool is designed to help Quickslide partners generate leads,” says Tom. “It’s a full package lead capture and tracking system that can provide customer pricing, real-time reporting, live lead notifications and more, all tailored within a built-in CRM system.
“The key to not just surviving but thriving in this industry right now is making sure your digital capabilities are up to scratch. Not just because you are missing out on customers and sales if not – right now – but you are also going to be seriously left behind. New generations not just of homebuyers and customers but also your own workforce will expect to be able to access and benefit from digital expertise.
“Working with new technology is a big appeal to young people, and something our industry really needs to showcase to its advantage when it comes to attracting and retaining the next generation of talent,” he concludes. “We’re at the forefront of what we can do when it comes to creating fantastic game-changing new products, so it’s only right to have the digital marketing technology and capabilities that reflect this too.”