Andy Ball, managing director at Balls2 Marketing, explains how companies can use events like Euro 2020 to improve internal and external relationships.
A year after it was due to kick off, Euro 2020 got underway and there was a clear uplift in the mood of the nation.
These events bring everyone together and the proof is in the thousands of people celebrating as one – in the pubs and in gardens across the country – still socially distanced of course.
With these large events, come plenty of opportunities for companies to take advantage of the nationwide fanfare, both internally and externally.
Internally, it allows you to build relationships within your team. Whether it’s fantasy football or an office sweepstake; having these competitions and events in the office is a great way of bringing employees together and adding a bit of fun to everyday work life.
I’m sure that most of you, like many of us at Balls2 Marketing, were secretly cheering on rival nations after drawing them in the sweepstake, as they go one win closer to bringing you home the jackpot.
It might not seem like much, but these little things in the workplace can go a long way to getting results, as that feeling of togetherness gets the most out of your employees.
For your marketing or social strategy, these events give you easy, relatable content ideas that you can use. Something as simple as putting up a post encouraging the team, or updating your followers on who is leading the fantasy football or sweepstake, can help you show a friendlier side and improve your reputation.
These opportunities aren’t just limited to sporting events either. It can be anything: royal weddings or birthdays, new film releases or top Netflix shows. National Awareness Days work well too, as they show your followers that you’re supporting worthy causes.
All these events come with great opportunities to improve your internal and external PR strategy, by improving the overall mood within your company as well as focusing on relationships and your brand’s reputation with external stakeholders.