Guaranteed to go the distance
Yale’s sales and commercial director Paul Atkinson describes how it has brought together its range of high-security hardware components to launch the ultimate door and window package.
With 98% brand recognition, Yale is heralded as the leading home security brand throughout the UK. Fabricators and installers can now capitalise on this with ‘The Complete Door and Window Package’ that is backed by an extensive Yale Lifetime Security Guarantee.
Following the success of the Yale Window Package, which was launched last year, we have decided to extend this offering to also cover doors. PAS 24 compliant doorsets fitted with Yale hardware can now be marketed as part of the Complete Door and Window Package, and come with the added benefit of our Lifetime Security Guarantee.
Yale has always been known as the most trusted name in home security, but we wanted to harness the power of the brand by pulling together our range of door and window hardware products into a strong offering that benefits both our fabricator customers, and the end consumer.
Yale has an array of trusted core door solutions that help fabricators to meet the exacting security standards of PAS24:2016, as well as constantly developing innovative and exciting new products.
Our door and window package presents a fantastic selling tool. Although end-users might not be used to considering which brand makes up the door or window’s hardware – much in the same way that you don’t generally think about what tyres a new car has – once they are told that it all comes from the leading brand in home security they are certain to be reassured that it’s a quality product that will protect their home.
Yale’s Lifetime Security Guarantee offers a range of benefits and incorporates up to £3,250 worth of financial repayments to the homeowner if a break in is due to a failure of a Yale component. They can also enjoy a 10% discount code for use against Yale security products purchased online at www.yalestore.co.uk.
Although there are other guarantees out there in the market, people associate the Yale brand with trust and reliability due to many years of proven performance, and it is recognised over any other home security brand.
Being able to offer the Yale Lifetime Security Guarantee allows you to provide assurance to homeowners that one of the key components of the design – security – is in tried and tested hands. Once they know that the door or window has full Yale protection, assured by a comprehensive lifetime guarantee, they will be primed for a sale.
Fabricators can choose from Yale’s wide range of hardware to meet their needs, with cylinders, locks, hinges and handles designed to help doors and windows adhere to the most up-to-date industry standards, (including PAS 24, BS6375-2 for weather tightness and police preferred Secured by Design accreditation).
For distributors who have a customer on board for the The Complete Door and Window Package, it couldn’t be easier. Just speak to the Yale marketing team who will get in touch and help to arrange marketing support materials.