Company’s winning formula
Selecta’s sales director Andy Green talks about the company’s winning formula, and the opportunities of being part of the UK’s only independent, family owned PVCU systems company.
While 2021 was a year fraught by supply chain issues and rising costs, it was also a challenging and prosperous year for many involved in our industry.
With consumer demand at levels not seen for many years, it has pushed many of a business to their limits and beyond.
Indeed, Selecta have been caught up in the torment of supply chain issues. However, I believe we have come out of this far more quickly and respectfully than the majority in the industry, in-turn making us stronger, more focused and determined to continue to provide not just a quality range of products, but also a first-class service and personal support package to our customers.
Quality, reliability and trustworthiness are of paramount importance to ourselves, just as they are to our customers, when we talk about the products, services and support of which we provide. It’s definitely a winning formula and one we have honed and developed with our customers over a number of years.
It is often said we go above and beyond on what other systems companies do, but it is what we do and again that is down to the flexibility, knowledge and longstanding experience within the business.
During our record-breaking year, we have grasped the opportunity with both hands to bring forward our expansion and growth plans with new silos, extrusion machines, lamination machine and delivery vehicles, coupled with a staff recruitment drive.
These investments demonstrate our ongoing commitment to our customers and employees – or Selecta family as they are fondly referred to. These kind of expansion and growth plans are a big statement to the industry and shows our intent to support and grow with our customers.
From a marketing support perspective, 2021 saw Selecta broaden our focus on furthering our personal customer and marketing support package. Our flexible and engaging approach to providing a personalised marketing support package has been greeted with great positivity, with more customers than ever taking advantage of our free graphic design service for re-branding, logos, flyers and vehicle graphics.
We have some very exciting plans to stay connected with our customers in 2022, and we are confident of taking our service and support package to a completely new level.
We’re certainly looking forward to a positive 2022, where we will be celebrating 40 years of helping fabricators build and grow their businesses.