Even the most established and respected businesses can benefit from innovative technology.

The best results, in fact, often come when an already outstanding company uses tried-and-tested software to push the envelope even further, to offer a superb level of service that their competitors can’t match.

That’s true in any field – but especially so in the increasingly competitive world of home improvement, where first impressions matter hugely, and success or failure hinges on the impact of that first sales pitch.

For companies like Droylsden Glass, a trusted name in the industry since 1982, creating a seamless and visually impactful sales experience is paramount.

According to Droylsden, that’s what led the company to Windowlink – and innovative software tools designed to help them streamline processes and leave a lasting impression on potential customers.

A wealth of experience

Even without software, Droylsden is said to bring a wealth of experience and award-winning service to the table.

The company says it is committed to providing high-quality home improvement products, from windows and doors to conservatories – all backed by a 10-year guarantee – and adds that its focus on customer satisfaction is evident in a ‘no-pressure’ sales approach and highly-skilled installers.

And to deliver on these commitments, Droylsden uses Windowlink’s Focus and Vector software to streamline customer interactions from initial enquiry right through to final installation.

Streamlining sales

Focus and Vector are said to ‘go beyond’ simple product configuration and quotation generation.

They provide a user-friendly interface where homeowners can experiment with various window and door styles, materials, and colours – allowing them to virtually customise their products within the software.

Then, the software shows them what these products will look like ‘in real life’ with 3D visualisations, allowing homeowners to see exactly how new windows or doors will integrate with their existing architecture, enhancing curb appeal and overall aesthetic.

Focus and Vector also eliminate the need for manual calculations with a built-in pricing engine. Droylsden can configure quotes quickly and efficiently, ensuring accurate pricing based on chosen options and product configurations.

This translates into faster turnaround times and a more professional presentation for potential clients.

A perfect partnership

Droylsden says that its commitment to quality extends far beyond software and that its exceptional service is evident in a team of highly qualified surveyors and supervisors, each holding NVQ qualifications and CSCS cards.

According to Droylsden, this ensures a meticulous installation process that delivers on the promises made during the initial consultation.

“Droylsden prioritises quality in every aspect of their business,” said Mark Dudley, managing director of Windowlink.

“We’re thrilled to see how our software has empowered the company to streamline its sales process and deliver an exceptional customer experience.

“It’s the perfect example of an exceptional company using tried-and-tested software to deliver even greater results for their customers.”

Kevin Thackeray, managing director of Droylsden Glass, commented: “We’ve used Focus and Vector for several years now.

“In addition to offering a great visual aid during the selling process, we also use the pricing engine, which has been an invaluable tool for us.

“With Windowlink, the big advantage is that bespoke amendments can be made to the software, tailoring it to our needs.

“Windowlink has been a great benefit to our business, and we highly recommend them.”