Made For Trade’s marketing manager, Ian Bousfield, explains how the Homebuilding and Renovating exhibitions allow Korniche products to be showcased to consumers nationwide.
When it comes to researching and purchasing a significant product for a homeowners’ extension, self-build, extension project or refurbishment, internet gloss and social media content can only extend so far into the psyche of the customer.
As a result, nothing really comes close to getting hands-on with the product in question and speaking to the team behind the design, which is why the chance to showcase products at the Homebuilding and Renovating Shows has proved such a valuable part of Made for Trade’s success in recent years.
Whilst the unveiling of the first Korniche product – the lantern roof – at the FIT show in 2016, followed by the revealing of the Korniche flat glass system at the same show in May of this year, built loyalty to the brand with trade customers, the Homebuilding and Renovating Shows have provided an opportunity to showcase products direct to consumers, leading them to request Korniche by name to their trade installers.
In 2023, the exhibition journey began at the NEC, Birmingham in March for the National Homebuilding and Renovating Show where, despite concerns over the economy and inflation, Made for Trade’s season opener proved to be a hit.
That event saw almost 10% more visitors than last time around, putting the Korniche products and brand in front of nearly 26,000 homeowners, developers, and self-builders, keen to find out more about how Korniche’s precision-engineered USPs would benefit their home projects.
A reputation for saving time and money – without sacrificing quality – within the trade community has always been paramount for the success of Made for Trade products, and in particular, the Korniche brand. A strong reception for the new flat glass at the FIT Show in May set things off to a good start for this latest product from the MfT team.
The showcase was supported by new Made for Trade brand ambassador, TV presenter and recognised tradesman, Mark Millar. Having had first-hand experience of Korniche products, Mark advocates for the time-saving measures, and high-quality engineering, clever design and ease of use of each item. For consumers and fitters alike, Mark’s excitement and knowledge of the quality of these products, imbues them with confidence in the Korniche brand.
The Homebuilding and Renovating Shows aim to provide attendees with practical tips, inspiring advice, and the latest products to support them in self-builds and renovations alike. With thousands of products showcased at these nationwide events, Made for Trade’s uniquely-engineered designs, award-winning products, friendly staff team, and new enthusiastic ambassador, Mark Millar, means they stand apart from the competition.
After the success of the May event, the team prepared for Homebuilding and Renovating Shows in London and Harrogate, where they adjusted the stand to better showcase the new flat glass product to large and eager audiences. The London show brought about a new audience who were also met by the outstanding design quality of the Korniche product range, once again demonstrated not only by the Made for Trade team but also Mark Millar in attendance.
Only weeks later, Made for Trade continued to impress Homebuilding and Renovating Show audiences in Harrogate, where the Korniche brand continued to be a main sponsor for this regional event, providing a strongly branded platform for their products. Despite being towards the end of the season, the Harrogate show was just as busy in North Yorkshire as its sister event in the capital, proving that even in times of economic unrest, people are still willing to invest in their home renovations and extension builds.