Construction charity partnership
The Lighthouse Construction Industry Charity (Lighthouse Club) will be Geocel’s charity of choice for 2021, with planned fundraising activities to take place across the year.
The Lighthouse Club provides emotional, physical and financial wellbeing support to the construction community and their families. Through its confidential 24/7 Construction Industry Helpline and supporting app, the charity can provide information, advice and guidance on a wide range of wellbeing issues.
The charity also offers a variety of free construction-focused training programmes to support the industry, including hour-long interactive wellbeing sessions through to the MHFA England, Mental Health First Aider qualification.
The Lighthouse Club’s helpline will be promoted on Geocel’s Mate range cartridges (recently relaunched with a new design) to raise awareness of its services.
Bill Hill, CEO of the Lighthouse Club, said: “By promoting our charity on its Mate range, Geocel is helping us to reach out to the trades and spreading the word about our charitable services to ensure that no construction worker or their family is alone in a crisis.”
Laura Hettenbach, senior trade brands campaign manager at Sherwin Williams, said: “The organisation’s work is close to our hearts and in these especially unprecedented times it is our duty to do more.”