Visualising conservatories

Augmented Reality Creations (ARC) is seeing increased demand among home improvement companies for InPlace, its new app.

“It’s no longer effective for installers to sell conservatories using generic images from a brochure or online,” ARC said. “Thanks to smartphones and access to websites like Pinterest, homeowners understand the market better than ever, meaning they’re less likely to commit to a big investment without first clearly seeing the value of their purchase.”

Using augmented reality software, InPlace allows installers to show their customers virtual, explorable, life-size 3D models of their conservatory.

The app virtually places an installer’s conservatory design in their customer’s garden or attached to their home, helping them visualise where it will end up and how it will look in real life.

Installers can also use the app to demonstrate different conservatory designs in their showroom, without the need for any additional space.

ARC COO and co-founder Andrew Clear said: “The conservatory market is booming at the moment, but despite that, homeowners are still having to rely on simple computer drawings to make important – and costly – decisions.

“InPlace transforms these drawings into immersive 3D experiences using their mobile phone or tablet. Installers can offer their customers a much better experience, ultimately increasing their order values and conversion rates.”

InPlace app is available in the App Store and Google Play Store.