Trade interest

The Residence Collection has reported an increase in trade enquiries, which it puts down to – in part – the integrated nature of the profiles and glazing beads, product availability in single lengths, and its marketing programme.

With 15 different bead and system combinations, customers can minimise stockholding. The single length ordering for main profiles across R2, R7 and R9 is supported by a four length per pack quantity of glazing bead in the form of 28mm square, decorative and a heritage staff bead, along with the triple glazing variants of 44mm square and decorative.

Sarah Hitchings, sales and marketing director of The Residence Collection, said: “With shared profiles, glazing beads and single length ordering for main profiles, customers don’t have the worry of tying up cash on their racks and, furthermore, they are able to harness a business model that can generate strong double-digit margins.
“With an unrivalled marketing support programme, we’re also actively supporting our manufacturing partners and installers with the tools to sell, so there’s never been a better time to become one of our partners.”

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