Trade and consumer

TruFrame’s new website has been designed to cater for both trade and consumer visitors, and is part of a wider lead generation platform for trade partners.

The new website at introduces lifestyle photography and consumer influences, in addition to trade information, reflecting the demographics and nature of visitors from the previous site.

The content within the site has been signposted, so that when consumers are engaged within the site, they can either find a local supplier or they can design their windows and doors themselves and have them costed in real time by a local supplier.

Trade information includes over 40 downloads, news, and a potted history of the family-owned business. There’s also a permanent link to the CustomerPortal in the header area of all pages, which allows customers to access critical information about existing quotes and orders 24/7 and across all devices and platforms.

David Firmager, managing director of TruFrame, said: “The new website has been very carefully put together, so not only can we support our trade partners, but we can engage with consumers.

“We very much believe in greater transparency from PVCU frame manufacturers through our trusted local suppliers and ultimately to the end consumer. Everyone in this process requires clear and coherent information and we’ll be presenting it to them through the impressive new site.”