Online developments

Modplan has launched its new website as part of a shift in how it communicates with its UK customers, as well as ensuring that prospects understand the Modplan proposition and product range.

Justin Williams, international sales and marketing director at Modplan, said: “For the past five years we have developed bespoke software for our export customers so they can design windows and conservatories and order them via our online portal. It’s made communications easier, reduced turnaround and meant silly mistakes like how a Norwegian writes a ‘one’ (it looks like a seven) were eliminated.

“The new Modplan website has taken what we have learned in that time and applied it to our UK trade customers. That is our primary objective; to make our customers lives easier. Digital is an essential part of the marketing mix these days and we’ve invested heavily in developing a website that delivers what our customers need. The new website encapsulates the Modplan approach: it’s customer-focused and straightforward.”

The website includes a system that allows a fitter to photograph any issues onsite and raise a non-conformance report, which will instantly be picked up by the team at Modplan as well as a live chat function.

Customers can also access a marketing portal where brochure downloads and technical data will be available. For customers that operate multiple sites the company can also introduce some of the dashboard functionality it uses for export customers to show site by site performance on a range of metrics.