Not part of the herd

Ultraframe has launched a new marketing campaign to highlight the key selling points of its Ultraroof tiled roof system.

Ultraframe’s marketing director Alex Hewitt said: “The animals in our new Stand Out with Ultraroof adverts stare at you right from the pages of the magazine and not only are they very eye-catching, but they are also sure to bring a smile to people’s faces, which is much needed at the moment.

“Of course, the adverts also have a strong purpose, which is to remind installation companies that Ultraroof can really help then stand out from the competition. Firstly, because Ultraroof is the best-looking solid roof on the market, preferred by eight out of 10 homeowners during independent research, and secondly because the clear USPs of Ultraroof around fire-testing and BBA accreditation help Ultraroof installers win business from other competitor systems.

“The on-site training and sales and marketing tools can really improve their customer experience to set them apart from the competition too.”

The support available to Ultraroof users includes free on-site training for all first builds, as well as ongoing technical support and an extensive package of sales tools, including a range of assets to help companies sell remotely during lockdown and beyond.