New email marketing platform

Insight Data has developed an all-new email marketing platform to compete with companies such as Mailchimp, DotMailer and Constant Contact.

The new system, Stem, was developed by Insight Data’s in-house software team and integrates with Salestracker, the company’s prospect database and CRM system.

Unlike existing email systems, campaigns are built and sent within the system with email data continuously refreshed and updated to maximise delivery and open rates.

Commercial director Helen Costeloe-Hughes said: “Until now, users had to export data from Salestracker and import it into an email marketing system. This was an arduous process, managing data lists, unsubscribes, and keeping track of responses. Now Stem can do all of this for you.”

Traditionally, an email campaign is linked to a landing page, which captures any enquiries or responses and sends them one-by-one to a nominated person.

With Stem, anyone who responds to an email campaign has their details captured and saved back into Salestracker as a sales lead. All the leads are saved together and can easily be analysed and filtered, prioritised and distributed to marketing or sales people, with processes to follow-up and keep track of every enquiry.