Network support

Sales leads and high quality video are two examples of marketing support Endurance offers its Endurance Preferred Installers.

For example, when compared to the summer of 2017, homeowner leads across the network – found via the company’s ‘Find an Installer’ feature on its website – have grown by 30%.

Scott Foster, marketing manager at Rocal, said: “We attribute much of our growth in homeowner leads to our ever-increasing investment in digital marketing. We’ve invested heavily in pay-per-click advertising, social media and a brand-new website in order to grow our business, and we’d like to help our customers benefit from our experience.

“We’re having more and more of our customers getting in touch to ask for help with their marketing efforts, from help developing their social media strategy to something as simple as producing their email signatures; we’re always happy to help our customers improve their marketing. At the end of the day, when our customer’s businesses grow, our own business grows alongside them.”

Endurance has also turned its eye to offering high quality video content.

One recent video release from Endurance introduces customers and homeowners to the Endurance factory, which demonstrates the attention to detail and care that goes into the doors.

Spanning the full manufacturing process, including distribution, this video shows the step-by-step process that helps to create the Endurance door.

Endurance also created a video alongside Metsa Wood, to bring a spotlight to the solid timber core at the heart of the Endurance design, explaining how the timber is responsibly sourced. It also shows how the cross layered LVL core and moisture barrier system can be a helpful sales tool for members of the Installer Network.

“These two videos are just the start of our plans to develop more and more useful content that will help our Installer Network sell more doors,” Scott said. “Video has an incredible ability to increase conversions, by helping consumers better understand our products in an easily digestible and entertaining way. When a consumer understands a product, its USPs and its benefits, they’re much more likely to buy.”