Most successful visitor campaign

Epwin Window Systems’ FIT Show visitor campaign won the award for the most successful at this year’s show.

Gerald Allen, marketing manager at Epwin Window Systems, said: “FIT is a big part of the industry’s calendar and it’s a great opportunity to build a powerful marketing campaign to draw visitors to our stand. It was great to see our efforts paying off at the show and we are delighted to win the award.”

Epwin Window Systems’ FIT Show campaign ran across print, email, web and social media, incorporating such brands as: Swish, Spectus, Profile 22 and PatioMaster. Its social media engagement rate was 28% higher than its nearest rival in the week before the show, the company said.

A central feature of the campaign was the launch of Stellar, Epwin’s new aluminium system. Taking the name Stellar as the starting point, the promotions were based around the theme of space and the introduction of a new star performer. The campaign also included a prize draw that more than 500 people entered to win an Apple Space iWatch S4 worth over £500. As a result, there was a 250% increase in retweets on Twitter and over 150% increase in likes.

“Epwin Window Systems has a compelling offering which we were able to showcase in our campaign and on our stand at FIT 2019,” Gerald said.