Lifestyle magazine
The Residence Collection has launched My Residence, a new 36-page lifestyle magazine containing ideas designed to inspire consumers and help trade partners.
This latest publication has been popular with the trade and consumers thanks to the number of social media case studies, before and after imagery, and a focus on colour and paint, the company said. Plans are now underway to make this a regular publication, with seasonal differences, real Instagram Homes, and topical articles.
The Residence Collection is updating its brochures for R2, R7 and R9 with the promise of new imagery.
Sarah Hitchings, sales and marketing director of The Residence Collection, said: “The response to the My Residence Magazine has been staggering, with some trade partners even suggesting it’s our best publication yet. We’re very much a consumer-facing brand in the way that we think and present our products, and if you see our social media footprint, you can immerse yourself in the interactions between proud homeowners, trade partners and influential designers.”