Hurst launches AR sales tool

Hurst Doors has launched a new augmented reality sales tool, which allows homeowners to superimpose a selection of Hurst’s most popular composite door styles against their property using their mobile phone or tablet.

The next generation platform is said to build on Hurst’s market leading support offer, mobilising cutting-edge technology to support customer retail sales.

Opened in their browser, homeowners can choose from the 12 popular composite door styles, which are featured in lifestyle images throughout the new brochure, viewing them as a fully rotatable and zoomable 360° 3D rendered image which they can then superimpose against their property on the screen of their device.

Hayley Barker, head of marketing, Hurst Doors, said: “Hurst is a doors specialist. We pride ourselves on delivering high quality products and an excellent service. That extends to our marketing support offer.

“We want our customers to have all the tools they need to support them in providing their customers with the ultimate retail experience and guidance when choosing the perfect door for their property.

“This comprises of a suite of marketing tools, which already include a new composite door brochure, which fully integrates with professionally created sales videos, and now our new augmented reality sales tool,” she continued,

“Homeowners can select one of 12 popular composite door styles. Once selected, they will see a three dimensional and rotatable 3D door model which they then click on to view in their physical space, in real time.

“They can even scale the door and zoom in on the fine detail of hardware, glass and finish. They can then view their chosen door in location on their home and take a photograph.”

The door styles featured in the new Hurst augmented reality composite sales tool include options drawn from across its Classic, Cottage, Contemporary and Designer Collections.