Get customised with marketing

Liniar has upgraded its Web2Print service, a self-service function on its website.

Having initially launched the Web2Print service several years ago, the Liniar team listened to customer feedback and decided it was time for an upgrade in 2019.

Coinciding with all the new products being launched from the Liniar Design and Development team, and the new literature this entailed, the company believed this year was the perfect time to release a newly produced version of the programme, which has been built from scratch.

Customers can upload a logo file, add contact details, choose how many brochures they’d like to have printed, then send the order off to the printers.

Liniar’s marketing director Sue Davenport said: “Unlike other systems companies, we don’t use agencies at Liniar. This means we can produce our own marketing content and literature by working closely with the design team, in order to launch products to market more quickly.

“Our in-house team is small, and looks after a full range of digital and offline content for not only the Liniar fenestration, building products and outdoor ranges, but all of Avantek Machinery’s marketing too. Although we would love to be able to fulfil individual customer requests for bespoke literature, this would take our focus away from the needs of the wider customer base, and it would be impossible to do so.

“That’s where Web2Print comes in. This comprehensive software can be found on the Liniar website under the ‘Customers’ menu. Once registered, we’ll carry out a couple of checks, after which customers can personalise most of our literature range with their own branding, logo and contact details. The service gives installers and fabricators access to everything they need, all ordered direct from a professional printer, who ships the documents directly to them.”