Flush with success
Since the launch of its 70mm flush sash window, TruFrame has experienced strong sales growth, now in excess 200 frames per week, as more installers embrace the traditional timber look and hardware options for this new window type, the company has reported.
TruFrame uses Liniar’s multi-chambered Energy Plus profile systems, which can be further enhanced with the adoption of the glazing flipper and thermal dam sections.
The welded flush sash window is hand finished, while the fully mechanical Refine option is fully hand assembled. There is also a dedicated marketing package for the brand.
Hardware options include contemporary handles, while period inspiration comes from the optional key-locking monkey tail handles and peg-stays. There are 14 in-stock colour options including anthracite grey and chartwell green.
David Firmager, managing director of TruFrame, said: “The flush sash window is more than just a passing fad and I fully expect to see sales grow to 10% of all frames made. With options of fully welded or fully mechanically jointed, we have different price points covered and the considerable benefit of hand finishing on all frames, backed by a single 10-year warranty underwritten by us.”