Finishing on a high
Window Ware achieved an otif of 98.11% in July, which was also its best sales month since 2014.
Managing director Sam Nuckey attributes the company’s success to the introduction of some in-demand new products, a new PR and marketing strategy, plus a customer-centric sales approach.
One such new product is the regal hardware collection of heritage window handles, stays and pegs. These products answer the call for authentic-looking furniture that enhances increasingly popular flush sash windows. Despite the bygone style, these handles offer modern convenience and usability with their positive stop feature and standard key locking.
Sam said: “It’s not just great products that have been winning over new customers and fuelling growth for us, Window Ware has also been boosting its profile in the trade press and making new connections with the help of marketing agency, Purplex.”