Fan-tastic book

Distinction Doors has introduced a new fan book featuring 31 true-to-colour leaves, embossed with the unique woodgrain effect of the company’s doors. 

Distinction Doors marketing manager, Bethaney Larkman, said: “We are always looking for ways to improve the business and our service and often this acts as a driver for innovation and reinvention. We are proud to introduce an industry first – each colour leaf in our new fan book is embossed with the woodgrain definition of our doors. This makes them unique to us.”

The colours in the fan book, which features high-quality paper stock and embossing, have been matched to the Distinction paint range and approved by the company’s paint supplier.

“This is the most important factor in producing a colour fan book – the accuracy of the colour representation,” continued Bethaney. “I am pleased to say that we have such confidence that the fan book can be used as a B2B control sample in the factory as well as a B2C showroom sales tool.

“Another special feature is the insertion of three transparent leaves, each with a sketch of either a nxt-gen, Signature and Contemporary door style,” said Bethaney. “These can then be overlaid on the colour leaves which again, will allow customers and consumers to get a better idea of how the door will look.”

To complement the new fan book, Distinction Doors has also launched a new, A4 colour guide featuring 30 ‘true-to-colour’ chips displayed across the centre fold.