Epwin launches promotional package for colour

Epwin has developed a suite of marketing materials to help fabricators and installers make the most of its new colour offer.

Gerald Allen, head of marketing, said: “Colour offers incredible opportunities for fabricators and installers. With Epwin Window Systems they have everything they need to secure higher value sales and tap into consumer demand for high end products.”

The marketing materials include an extensive range of marketing collateral purposely designed for trade and retail markets. For retail, assets include a consumer-focused colour brochure that includes high quality lifestyle imagery along with a retail video illustrating the benefits of coloured products.

Retail point of sale material includes showroom graphics, posters and pop-up displays to help draw consumer interest as well as leaflets they can take away. There are also retail swatch books for consumers to browse through the colour options available along with retail mood boards to help guide the process of visualising the right colour palette for their home.

To help with social media marketing, a selection of social renders has been designed for both trade and retail markets. There is also a bank of videography and gif files to further promote the colour offering across all digital platforms plus a series of trade e-shot templates too.

Customers can download or order copies of any of the materials via Epwin’s Connect digital portal.

]Gerald said: “The extent of the colour collateral covers all marketing touchpoints so our customers have access to a professional, joined up approach. All items can be personalised with the customers’ own branding to help connect with their audience on a more personal level.”

Underpinning all the materials is Epwin’s colour proposition that includes 19 stocked foil finishes such as sage, claystone and pebble grey. It also offers 30 made to order options that reflect modern trends in colour selection, including an expanded selection of contemporary greys and heritage colours in addition to new metallic finishes.

The new offering also includes five complementary base colours: white, tan, brown, cream and grey, that have been selected to complement the foiled options.