Epwin enhances Connect platform

Epwin Window Systems has expanded its integrated digital platform, Connect.

Gerald Allen, head of marketing at Epwin, said: “Connect is a dynamic digital platform that continues to evolve to ensure we consistently add value to our customers’ businesses. The latest developments further enhance an already impressive suite of services purposely designed to benefit both fabricators and installers.”

Among the recent developments are new sales and marketing features, including sample bags and signage services, alongside consumer-targeted direct mail campaigns and a newly introduced branding download section.

Gerald said: “The marketing section within Connect is comprehensive, encompassing a plethora of downloadable resources tailored for fabricators and installers operating across all market sectors. These additional point of sale materials and consumer-targeted campaigns, will help to drive new business opportunities for our customers.”

Connect affiliate partnerships have also expanded with the introduction of a new training provider, GQA Qualifications. Gerald said: “We are delighted to be working with GQA Qualifications, who can help our customers to upskill their teams, boosting staff engagement and retention. And we have also introduced Building Our Skills, who work closely with organisations to attract new entrants to the industry and upskill the existing workforce.”

To help customers gain valuable insights into evolving consumer preferences, behaviour and market dynamics, Connect members now have an exclusive 20% discount on the new quarterly UK consumer trend report from Keystone Market Research, which is sponsored by Epwin Window Systems

Gerald said: “Understanding consumer trends and market dynamics is crucial for staying ahead in today’s competitive landscape. This initiative underscores our commitment to empowering our customers with the tools they need to thrive in the market.

“We’re also working on future enhancements that will take what Connect has to offer to the next level. Soon, we’ll be able to send push notification reminders, messages and invitations that are directly relevant to each customer’s business, meaning that every interaction they have with Connect has the potential to add even more value.”

He continued: “Perhaps the most exciting development is around a customer relationship management (CRM) and lead management system for our customers. It will provide a window industry-specific tool that reflects the unique needs of our sector and helps customers upscale their sales and marketing activity.”

Connect is said to be the result of a four-year cycle of continuous development. According to Epwin, it is the most comprehensive digital platform in the industry and has emerged as a vital business solution to cater to the evolving needs of fabricators and installers. As evidence of its impact, it has over 1,000 registered users and features nearly 1,700 downloadable assets.