Email campaign generates results
Slenderline Glass has seen notable results from an email marketing strategy designed and implemented by Insight Data.
Slenderline Glass commissioned Insight Data to promote its range of sealed units for all traditional rebates through email campaigns.
“We partnered with Insight Data looking to take our slimline units to a wider, nationwide audience and we can’t believe the success,” Andy Cocker, director at Slenderline Glass, said. “Email marketing has generated unbelievable interest in our product range and really helped raise awareness of the Slenderline brand, which is exactly what we wanted. The response has been so impressive we’ve had to change the way we operate to answer the deluge of leads.
“It’s great to work with a company that fully understands our business, the market, and the businesses we’d love to connect with. Slenderline is really flying with sales up on last year and, as a director, I can’t spend time writing email campaigns or teaching our provider what our product is.”
Jade Greenhow, Insight Data’s general manager, said: “We work with a wide range of businesses from systems companies to fabricators, component suppliers and sealed unit manufacturers to help them raise their profile and win new business. We do this through our dynamic marketing solutions and through Salestracker, our pioneering software which combines an online prospect database, CRM system, and an integrated email marketing platform.”