Digital offering transformed

Quickslide partnered with Icaal to improve its digital offering and marketing resources for its trade customers.

Already a familiar name in the fenestration industry, Icaal offers a range of creative digital marketing services, specialising in search, design, and lead-generation.

It will assist Quickslide with improvements to its website including a CRM dashboard, and product designers to help retail customers submit their enquiries directly to Quickslide’s trade partners.

Icaal will also manage and optimise SEO and PPC campaigns for Quickslide.

One development that has gone live is the enhanced ‘Find an Installer’ function on the Quickslide website.

Sandra Berg, marketing manager at Quickslide, said: “We have recently invested in developing the latest version of our ‘Find an Installer’ lead generation tool which will be a great support to our trade partners. Consumers can find a reputable Quickslide installer in their local area via the simple postcode search function. Within seconds, these leads are then automatically passed on to the appropriate trade partners, helping them to gain sales and grow their businesses.”

She continued: “A strong digital platform is one of the best ways to showcase our beautiful products and the benefits of traditional style and modern performance that they offer, to both the trade and the consumer. Icaal’s creative marketing strategies align exceptionally well with our core business objectives, and we believe that collaborating with them to improve our online offering will provide our customers with a distinct competitive advantage.”

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