Data choice

Consort will be taking advantage of Insight Data’s full UK fenestration and glazing database.

As part of this, Consort has signed up to Salestracker, Insight Data’s combined online prospect database, CRM system and integrated email marketing platform.

Kirsty Winter, Insight Data’s business development manager, said: “For almost 40 years, Consort has led the way in PVCU fabrication and has been a trusted supplier to customers across the country. We’re delighted to support them in their ambitions to expand further, through our unrivalled industry-specific prospect data and market intelligence.”

Consort now has access to over 60,000 potential customers. The fenestration database is just one of five key databases offered by Insight Data and provides up-to-date information on fabricators and installers including suppliers, materials, volumes and financial information such as credit ratings.

Jeff Dunn, sales and marketing director at Consort, said: “Through Salestracker, we can ensure we are targeting the right type of customer for our business before we even set foot on their premises. Not only does this encourage our sales team, it means that we don’t waste time on businesses that are either not quite the right fit for us or are a potential financial risk. We are now always one step ahead.”