Following on from a review of their company and brand with brand strategy specialist Benubi, Coastal Group invested in a rebrand and in an advanced ecommerce web platform.
Coastal MD Loren said: “We had a growing portfolio of own brand door and window hardware and were concerned not to dilute their presence, or confuse our customers, with multiple brands. We also service a wide spectrum of customers – from joinery manufacturers, aluminium system houses, fabricators, through to the PVC and composite door market and architects/specifiers – all with differing needs online and we wanted to give them the ultimate online experience.
“Our Technical and Marketing Teams have been working hard since the start of the year on build for the new website and a complete rebrand for the company, bringing together our BLU, Duratique and Glace product ranges under one strong brand identity. We’ve listened to the needs and wants of our customers and the end result of new website and brand is pretty spectacular, with great feedback coming in from our customers now the site is live.”