Colour growth

Aluplast has said colournow accounts for more than 40% of its UK sales.

The systems company said it was also investing to meet growing demand, with an expectation that foils and coloured finishes would make up more than half of its order book within the next 12months.

To this end, Aluplast launched its ‘trueblack’ Jet Black finish, last month. This followed the launch of Woodec late last year.

Ian Cocken, director of sales and marketing, said: “Finish, foils and colour are key drivers of growth in the UK window industry, particularly in the second-time replacement market.

“It’s nonetheless competitive, which means that the detail matters. Offering access to a ‘true’ matt black finish as an alternative to palisander black, delivers a very strong USP to installers.

“Woodec, which is almost indistinguishable from a natural finish, also provides a significant opportunity to up-sell.”

Aluplast foils more than 1.2million metres of product each month, and it holds thousands of metres of coloured and woodgrain profiles in stock. This includes 32 different foils with a choice of 10 different grey foil finishes.

It also offers grey substrate options across its Ideal 4000 window and liftand slide systems, which can also be paired with aluskin, Aluplast’s clip-and-fix aluminium exterior finishing system.

“Foils are a growth area,” Ian said.“That, however, means little to installers and fabricators unless their supplier can deliver rapid and reliable supply.We’re committed to delivering on both.”