Chalking up the whites

R7, part of The Residence Collection, is proving increasingly popular in chalk white and in premium foiled finishes.

Sarah Hitchings, sales and marketing director of The Residence Collection, said: “While much of the talk in the industry is about foils, the market for flat white or chalk white as we have branded it, takes account for over 50% of the market.

“The underlying catalyst for this is product differentiation, something that we have in abundance within The Residence Collection. R7 is a flush inside and out window that looks exceptional regardless of finish and at 75mm front to back with a seven chambered platform, it’s also a technical pioneer in the segment for energy efficiency and acoustic performance.”