Brochure demand

A brochure that uses swatches of woodgrain instead of printed pages is proving popular according to a leading door company.

The Signature brochure from Distinction features a woodgrain effect painted in accurate RAL/BS colours within the brochure.

Chantel Roach, Distinction Door’s sales and marketing director, said: “Our customers have told us how important our retail brochure is in helping to sell the Distinction difference to the consumer. This latest brochure has taken its value to the next level with unique features that reinforce why Distinction is the number one choice of composite door in the UK today.

“We know from feedback that using real swatches of woodgrain skin helps homeowners be more adventurous and choose a non-standard colour. By featuring woodgrain swatches in the Signature brochure we’re making it even easier to choose a premium option.”

The 60-page brochure promotes the complete Distinction range: signature doors, stable doors, French and bifold doors, fire doors, 70mm doors and contemporary doors. It features Distinction Glass, which Distinction launched at the end of last year. There is also a section on energy efficiency, highlighting the benefits of choosing a thermally efficient door.