Brand appeal

Tradesmith has introduced a new ‘Why Tradesmith?’ brochure.

At the start of 2018, Tradesmith reviewed the market to identify strong growth sectors, such as homeowners whose homes have risen substantially in value over the years, and the products and brands it fabricated.

Seeing strong growth in colour and high-end products, the fabricator strengthened its line-up to offer a wide range of flush sashes and heritage windows and doors for character homes and period properties: premium composite doors; aluminium doors and windows, sliders and bifolds; and slide and fold doors and windows.

The company sharpened its service too, so customers could offer a real-time service in keeping with the rapid response service homeowners have got used to today.

Tradesmith’s managing director Mark Hutchinson said: “Installers aren’t used to such a combination of brand, product choice, and reliable fast-response service, so we needed an effective way to tell them. That’s why we decided on this ‘Why Tradesmith?’ brochure.

“When they see the in-demand products, the amazing colour range, the big-name brands and the choice of service levels, including our next day service, they realise how much more competitive they’ll be, and they give us a call. Our growth has been phenomenal since we implemented this new strategy. People who haven’t seen our factory, delivery vehicles or website recently will see that we’ve refreshed our logo and style, so we look the business too. Customer and prospect response to the new branding and brochure has been extremely positive, and together with our new marketing and PR it’s brought in a lot of business very quickly. We’ve had to take on an extra 20% of people in the factory to enable us to make it.”