300% rise in sales for Doorco Eaton door

Ben Aspinall, commercial director at DoorCo, comments on reports that the new Eaton door, said to be the tallest and widest door standard composite door on the market, has enjoyed a 300% jump in sales in the closing months of 2025.

When we designed Eaton, we wanted to make a product that added value to our offering for customers, opening up opportunities for helping to create grander and more accessible entrances, and we wanted to make it easy to procure and manufacture.

An extension to the Original range, Eaton is the largest door in our collection, with a standard size of 2,100mm x 950mm. And from a one slab, it can create eight different designs.

Our ambition is really starting to pay dividends now, seeing sales of Eaton increase three fold during 2025. 62% of our customers have added Eaton to their portfolio and it’s proving popular in both the retail and commercial sectors.

What makes Eaton special?

A hybrid of traditional and modern design, the Eaton slab incorporates the efficiency and performance of Original but with a fresh, new and exclusive woodgrain finish. It’s been carefully engineered to be versatile so stock holding can be simplified. The panel designs – twin verticals at one end and a single square moulding at the other – along with equal

trimmability at both the top and bottom of the slab, means the slab can be rotated 180 degrees and used both ways in manufacturing to create some impressive designs based around three key styles: Eaton, Knightsbridge & Tatton.

It’s available in nine standard colours (including slate and agate) or it can be painted to suit any project.

For retail, Eaton is being pushed as a high-end entrance door, and some customers are using it to create grander entrances. Renovations and extensions, for example, favour modern architecture and Eaton fits perfectly with open-plan layouts, high ceilings, and minimalist facades.

Or simply, homeowners are opting for bigger doors to help create a premium feel, which can enhance kerb appeal and property value. Eaton’s uniqueness certainly delivers on both counts.

In the commercial arena, Eaton is being recognised as an exclusive entrance door that offers aesthetics from its incomparable design and practicality thanks to the accessibility benefits and compliance with Part M. Developers are starting to bring Eaton into their designs via our commercial customers.

It’s perfect for a mixed development that incorporates various housing styles. Not only are the designs in Eaton exclusive for the larger, more expensive homes, but they complement some of our widely specified Original designs.

For example, Knightsbridge is the perfect counterpart to Carnoustie, offering the same classic elegance of the twin vertical design, but with advanced features and detailing.

Eaton is exclusive to DoorCo’s ‘One Supplier’ range, which incorporates foam-filled, solid core and fire rated entrance doors. As with our innovation, our supply designed around what our customers want and need and has been crafted over the last 18 years to keep customers and the market agile and responsive.