1.6 million views for Salestracker

Insight Data has reported a major milestone in 2025, with its Salestracker CRM platform logging more than 1.6 million company page views over the year.

With 800 active users, this averages 2,076 company pages per user. According to Insight Data, this demonstrates the growing reliance on accurate, live business intelligence across the UK construction and fenestration sectors.

Salestracker holds detailed company profiles, giving users access to verified decision-maker contacts, full business descriptions, credit information and product or sector-specific data. Insight Data’s research team is said to maintain the records through thousands of verification calls each month.

The platform also includes an integrated view of credit scores, county court judgements and financial health, presented with a traffic-light risk system to aid prioritisation. Map-based tools allow users to plot prospects geographically, plan routes and visualise concentrations of potential customers.

Lead management features enable tasks, reminders and follow-ups to be tracked, while campaign tools support email marketing and performance reporting directly from the platform. Its responsive design ensures users can access these tools seamlessly on mobile devices.

Insight Data adds that Salestracker serves a wide spectrum of professionals. Sales and marketing staff will use it to generate leads and target the right companies efficiently. Finance teams rely on the platform to monitor credit risk, while managing directors and senior leaders use it to track market trends, competitor activity and sector developments.

“This milestone highlights the value professionals place on accurate, up-to-date business intelligence,” said Alex Tremlett, Insight Data’s commercial director. “Salestracker allows users across roles to act with confidence, make better decisions and focus efforts where they have the greatest impact.”