Timberlook data reveals consumer colour trends
Timberlook, the leading brand of heritage-style PVC-U windows and doors from Affordable Window Systems, has revealed data highlighting the most popular colour choices among UK homeowners over the past year.
Timberlook says it conducted a detailed analysis of a year’s worth of orders, resulting in valuable insights into the most popular colour preferences among customers.
The findings reveal that grey remains the dominant choice for exterior finishes, with various grey shades accounting for 47% of all Timberlook orders over a 12-month period.
“The data confirms the enduring popularity of grey for windows,” said Amelia Gaughan, head of marketing at Affordable Window Systems. “Nearly half of our orders featured a grey shade on the exterior, with agate grey leading the pack at approximately 27%.
“Our data shows that homeowners continue to favour sophisticated, neutral tones that complement both traditional and contemporary properties,” added Amelia. “The strong performance of our newest shade, pebble grey, which accounts for 8% of orders, demonstrates that this shade has already established itself as a popular choice.”
The data further highlights the fact that white finishes maintain their enduring appeal, with ‘polar foiled’ proving particularly popular at 16% of orders. This reflects the steady demand for finishes for PVC-U that realistically replicate the tactile qualities of traditional timber, according to Affordable.
Natural stained wood-effect finishes account for 2.5% of total orders, with Oak being the most popular, closely followed by Rosewood.
Amelia said: “While statement colours like Chartwell green represent a smaller percentage of orders, they play an important role in our range, offering homeowners the opportunity to create striking, individual installations where appropriate.
“We’ve always strived to keep our colour range up-to-date with the latest consumer trends, providing installers with a competitive edge,” Amelia concluded. “As tastes evolve, we’re excited to see what new aesthetic preferences emerge in 2025.”
