Social media is first port of call

Over half (54%) of young homeowners are turning to social media in the form of YouTube videos or other social channels when it comes to carrying out home improvements or repairs.

According to the latest research by, over a third (34%) said they look online for information for help with home repairs. However, some still choose to use their phones the old fashion way and call a friend (30%) or a parent (13%).

When it comes to actually carrying out repair work, over half (56%) of homeowners said they turn to a professional to get the job done. which rises to 68% for Londoners.

Young homeowners are most reliant on parents when it comes to making repairs and carrying out DIY (40%). This could suggest a lack of knowledge when it comes to basic repairs for the younger generation who have grown up in a world of quick fixes and access to instant help or support via technology. This data isn’t surprising given that previous research by Plentific revealed a fifth of homeowners said they rely on the Bank of Mum and Dad to help finance home improvements, with 19% admitting their parents physically help them to carry out DIY.

Stephen Jury, spokesperson for Plentific, said: “The ease of finding information on Google or viewing a ‘How To’ video on YouTube means these could be the first things people look to. But when it comes to actually getting the job done, our data shows the majority of homeowners call in the experts for top quality work.”