Safedoors upgrades digital presence with BM Group

Safedoors has partnered with BM Group on its new website, which has included a complete contemporary redesign from The Consultancy, as well the full integration of the BM Touch online ordering and quoting system.

According to Kay McGrady, Safedoors’ trade marketing manager, it saved huge amounts of time because she was able to deal with a single contact at The Consultancy for all the work, and Touch was seamlessly integrated during the development process rather than being added on after the website design was finished.

She commented: “It was so valuable for me not to have to be the conduit between two separate digital businesses – I could just brief Pete Lancaster at The Consultancy and have complete certainty that he would liaise with the in-house Touch team and ensure we got a fully coordinated solution which delivered everything we required.

“The fact that the team at The Consultancy are experts in this sector helped massively as well of course, because they gave us a stunning design which spearheads the launch of our new revitalised brand, and also delivers everything we need in terms of UX and lead generation for both trade and retail visitors.”

The new Safedoors website incorporates the BM Touch retail designer which allows homeowners to design their own door and submit an enquiry for Safedoors to pass to trade customers via their Touch Portal software. It also includes a log in area for trade customers to quote and order directly using Touch Portal and a news and technical resource hub.

Safedoors’ trade customers also have the option to choose Touch Portal Branded mode and add a branded version of the retail door designer to their own websites and generate enquiries for themselves and several are reported to have already done so.

Kay McGrady said the immediate response from customers has been very positive. She added: “Our sales team were out and about previewing the website and demoing Touch to customers before the official launch, and got very enthusiastic feedback. Customers feel that it represents a real step change for Safedoors – not only in terms of the new branding, but also because we’ve become such an early adopter of the Touch system which is creating such a buzz in the market.

“It very much reflects our growth ambitions for Safedoors with such a market leading digital presence, a revitalised brand and major investments in sales and marketing support.”

Since the launch, Safedoors says that has been tracking the rise in traffic to the new website and analysing the visitor journey for ongoing optimisation. All of the key performance indicators are reported to be positive and the two most important ones – lead generation and sales conversions – are said to be both increasing already.