Record levels of commitment

FIT Show has seen record stand sales throughout June for its May 2021 event.

The uplift in sales, which amounted to almost 1,000m2 in June alone, follows the return to work in line with the easing in government-imposed Covid-19 restrictions.

Organisers have secured the backing of a number of the fenestration industry’s brand leaders, with over 50% of space now sold for FIT Show 2021. June saw the addition of Extrudaseal, Smart Ready, Haffner​, Cooke Brothers, Prodim, Apeer, DL Chemicals, Band of Builders and Shandong Ambit Building Materials to the floorplan.

The bumper sales month is supported by a 170% increase in traffic to the FIT Show website in comparison to the same period in the campaign for FIT Show 2019.

FIT Show event director Nickie West said: “We have been having positive conversations with various brands throughout the Covid pandemic but did not anticipate to see the surge in stand sales that we did throughout the month of June. It’s been fantastic.

“Naturally, we have had some making up to do for the quieter months of April and May at the peak of the lockdown, but we have surpassed sales for every June on record for FIT.”

Alongside returning brands such as Profine, Aluk, Insight Data, Promac, Cortizo and Epwin, visitors will be able to see FIT Show debuts from the likes of plastic and metal frame manufacturer Finnsworth, machinery giant Italmac, and aluminium extruder Exlabesa.

Speaking about its decision to join the FIT Show 21 lineup, Exlabesa sales director, Kevin Warner said: “FIT Show 2021 is the ideal platform to showcase the complete product range of Exlabesa Building Systems as it is the major exhibition for the fenestration industry in the UK. It will help us reach our target market of fabricators, installers, architects and specifiers all under one roof.

“It is also perfect timing as it fits within our ongoing commitment to the UK, and is a key part of our marketing strategy; we are a serious player within the local market and have the benefit of being supported by a global giant.”

Nickie added: “FIT Show 21 is proving to be the positive beacon in the industry calendar that we had hoped for with so many of our industry already making firm plans to get back to FIT.”