Positive research for show exhibitors
The number of visitors attending The Homebuilding and Renovating Shows who are working on a live project is increasing year on year, according to new research from the event organisers Future.
The last show of 2017 emphasised the quality and commitment of the show’s audience with 80% of visitors undertaking a live project, significantly increasing the return on investment for exhibitors, Future said.
As a result, the organisers are now issuing a call for entry to those that are interesting in exhibiting at this year’s London and Harrogate events taking place in Excel between September 21 and 23, and HCC from November 2 to 4.
According to the recent show survey, 32% of the audience had over £100K to spend and 84% made or considered making a purchase as a result of attending the show.
In light of the new GDPR legislation, the event is also an opportunity for exhibitors to meet new clients face to face and shore up their databases with fresh quality and relevant contacts, the company said.
Nick Noble, commercial and events director at Future, said: “The Homebuilding and Renovating Shows are the go-to events for any serious self-builder or renovator. From our research, we know that we attract committed, serious visitors who have live projects and are very passionate about their building and renovating works. We’re delighted that we can bring the latest products in the industry directly to the individuals who are most excited to see them.
“At our London show last year, 53% of visitors admitted that they do not visit any other show, as The Homebuilding and Renovating Show has everything they need under one roof.”
The Homebuilding and Renovating Show’s portfolio consists of seven shows this year at: Birmingham, London, Harrogate, Glasgow, Surrey, Somerset, and Edinburgh.
The event organisers are launching another exhibition at Farnborough International Exhibition and Conference Centre in January 2019.