Pink joke campaign

GM Fundraising is backing Window Widgets’s 21-year anniversary and the publication of its Little Pink Book of Jokes, which will be filled with submissions from across the industry and supported with sponsorship opportunities.

Everyone across the glazing and fenestration sectors will be encouraged to submit jokes for the Little Pink Book which can be done by emailing, visiting the landing page at or via social media using the #WidgetsComedy hashtag. Money has already been pledged at to help the fundraising effort gain early traction.

The publication will be designed, printed and distributed by Window Widgets which will cover the entire cost, while the aim from a fundraising aspect is to raise a minimum of £21,000 to be split equally between GM Fundraising and We Mind and Kelly Matters. There will also be a separate children’s activity and joke book published that will be distributed to local schools and by request to other schools across the UK.

Gary Morton, chairman and founder of GM Fundraising, said: “This is a wonderful, selfless and thoughtful gesture, not to mention a novel way in which to celebrate an important business anniversary. As one of the beneficiaries for this creative campaign, GM Fundraising will be fully supportive to help raise much-needed funds for us, but also for John Hewitt and his We Mind and Kelly Matters charity, so please everyone give this your full support.”

Sarah Hitchings, sales and marketing director of Window Widgets, said: “We’re generating momentum by the week now with this campaign and publication. It was important for us to celebrate this business milestone, but in a way that gives back to others associated with this industry, so we’re reaching out to everyone to get involved and to support these great charities.’